Amazon has announced that it will be dictating the prices of its e-books and has vowed to make them the cheapest on the market. Amazon are launching a UK Kindle store in August. Amazon’s Kindle senior vice president, Steve Kessel, has predicted that Kindle book sales will surpass its paperback sales within the next twelve months. The store has taken about a year to launch because of the difficulty behind putting together a selection of over four hundred thousand titles. Amazon also reiterated that the launch of the new Kindle was not a response to the launch the Ipad. Amazon stated they are pleased with the launch of the Ipad as it means people will be able to shop online from anywhere in their home which ultimately should improve the number of online sales.

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